Introduction: Two Chinese Vape Products Signal a New Era

At the end of May 2025, two new vape products from China made their debuts in Dubai and Jakarta, attracting widespread industry attention:

Sikary launched Cloud Zero 20000 in Dubai, initiating a revolution in disposable vape scenarios with its “Vaporless Mode”;

Firstunion released the world’s first “puff-and-heat” heated tobacco product PTH MASTER in Indonesia, marking heat-not-burn devices entering the “zero preheating” era.

These products reflect not only technological iteration but also the reconstruction of user experience, scenario adaptation, and harm reduction concepts. They signal that vapes have entered a new stage of intelligence, scenarioization, harm reduction, and branding.

1. “Scenario Adaptability” Emerges as a New Competitive Focus

Long-term limitations: Vape products were previously confined to private environments due to visible vapor and social awkwardness.

Key innovations:

Cloud Zero 20000’s “Vaporless Mode” enables “trace-free puffing in public spaces,” addressing pain points in offices, commutes, and family settings.

PTH MASTER’s instant heating technology breaks the “must preheat, cannot pause” limitation, allowing users to “puff and stop at will.”

Trend Insight: Vapes are evolving from meeting “addiction needs” to adapting to “daily life and social contexts.” “Invisibility” may become a core product value.

2. Technological Leap: Vapes Turn “Smarter”

Both products showcase significant technical breakthroughs:

Sikary integrated a Mobius Strip side screen for real-time display of battery life and e-liquid levels.

PTH MASTER features a six-core AI thermal control system and Lingxi airflow sensor, responding to inhalation in 30 milliseconds to achieve “start on inhale, stop on pause.”

Implications: Vapes are moving beyond “simple electronic igniters” to become “smart terminals” that can feedback, adjust, and interact.

Trend Insight: Next-gen vapes will combine sensing, display, and algorithms to become personalized devices with “intelligent interaction” capabilities.

3. From “Replacement” to “A Healthier Choice”

Health and harm reduction are driving global regulations and user preferences:

PTH MASTER controls heating below 350°C via precision thermal technology, reducing harmful substances. Its HOP tobacco design cuts tobacco usage by 60% (120mg per piece) and offers a nicotine-free version.

Cloud Zero’s Vaporless Mode reduces environmental and second-hand impact, a form of “soft harm reduction.”

Trend Insight: Future vapes will emphasize “active harm reduction design” and “non-addictive options” to expand to non-typical users.

4. Design and Personality: From “Tools” to “Lifestyle Carriers”

Both products highlight design as a key selling point:

• Cloud Zero uses trendy macaron colors, emphasizing fashion and 轻奢感 (light luxury).
• PTH MASTER’s seven color schemes, inspired by Earth’s evolutionary spectrum, combine recycled aluminum and ceramic for an artistic-tech fusion.

Significance: This shift from “functional tools” to “lifestyle symbols” marks a consumption upgrade in the vape industry.

Trend Insight: Appearance design is no longer optional but essential. Branding and design will shape future consumer preferences.

5. Technology and Global Strategy: The Dual Drivers of Growth

• Firstunion, behind PTH MASTER, has over 10 years of heated tobacco R&D, holding 2,000+ patents and 50+ patent families for this product.
• Sikary entered the Middle East market via Dubai with innovative designs and localized operations.

Trend Insight: Chinese vape companies are transitioning from “OEM exporters” to “global tech brands.” Success will depend on “global branding” and “deep technical expertise.”

Conclusion: The Future of Vapes Transcends “Vaping”

Cloud Zero and PTH MASTER represent more than product upgrades—they signal the industry’s shift from “addiction tools” to “healthy tech consumer goods.”

We stand at a turning point: Vapes are moving from “visible smoke” to “invisibility,” integrating intelligence, scenarioization, harm reduction, aesthetics, and globalization. This revolution has only just begun.